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Learning Path

This is a tool that leads VET educators, trainers and entrepreneurs through the process of sustainability changemaking, helping them to apply their sustainability-oriented entrepreneurship competences throughout the different stages of sustainability-driven entrepreneurial action.

COMPETENCES

1. Sustainability Awareness

How to apply Sustainability Awareness?

Welcome to your learning journey on sustainability in entrepreneurship!

This time, we will explore how to apply the Sustainability Awareness competence. 

Take a few minutes to look at the different stages of this journey. Remember to click on all the elements to make sure you don’t miss any details. In the top right corner of the image, you will find a button, if you click on it, you will know all the elements to investigate.

Step 1: Understand the Case Study

Below, you will see a practical example that you may identify with. The following entrepreneur is facing a situation in which the Sustainability Awareness competence will be decisive for correct decision making.

Step 2: Evaluate environmental impact

Ms. Dewi needs to evaluate the ecological footprint of the alternative packaging materials. While cost-effective, non-eco-friendly options might have a greater negative environmental impact, potentially harming the Himlan environment and alienating consumes.

How can I effectively evaluate and balance the additional financial costs of biodegradable packaging against its environmental benefits?

Step 3: Opportunity cost and Trade-offs 

To choose between the cost economical plastic packaging with negative environmental impact and choice of bio-degradable packaging material, Ms. Dewi must assess how much additional cost her business and customers can bear for sustainable practices, and whether there are ways to optimize costs without compromising on eco-friendliness.

Step 4: Trust building through transparency

To build trust through transparency, Ms. Dewi should regularly share detailed information about sustainable practices, engage in open dialogues with consumers, and provide clear, honest updates about any changes in business practices or challenges faced.

Watch this video where Simon Sinek Reveals What Transparency Really Means in Business.

Step 5: Openness for adapting changes 

For anticipating future trends, proactively conduct market research, seek insights from industry events, and stay open to adapting business strategies based on evolving sustainability norms and consumer demands.

Quiz

2. Systemic thinking

How to apply Systemic Thinking?

Welcome to your learning journey on sustainability in entrepreneurship!

This time, we will explore how to apply the Systemic Thinking competence. 

Take a few minutes to look at the different stages of this journey. Remember to click on all the elements to make sure you don’t miss any details. In the top right corner of the image, you will find a button, if you click on it, you will know all the elements to investigate.

Step 1: Understand the Case Study

Below, you will see a practical example that you may identify with. The following entrepreneur is facing a situation in which the Systemic Thinking competence will be decisive for correct decision making.

Step 2: Systemic thinking and the Sustainable Development Goals (SDGs)

To solve this problem and help this entrepreneur applying the Systemic Thinking competence, the first thing to do is understand the relation among SDGs and Systemic thinking. Answer the following questions and learn more about the SDGs and systemic thinking.

Step 3: Define stakeholders

To make a decision you will need to understand what stakeholders and right holders are related to this decision.

  • Watch the video below.
  • Define the product journey: Think about the product cycle from the beginning till the end.
  • Define stakeholders and right holders: how and who will be affected by this decision?
  • Think about the stakeholders in a systematic way, the video below will help you to do that.

Step 4: Finding solution

To make a decision it is important to clearly decide the values of the brand.

  • Watch the video below.
  • Define three main values of KiKi brand.
  • Think which value is the most important for the development of KiKi.

Step 5: Understand how systemic thinking might work in practice

  • Click the link below and check images presented.
  • Choose one image and define the main points that are illustrated there.
  • Think about how defined points can work in Kiki’s situation.

Quiz

3. Anticipatory Thinking

How to apply Anticipatory Thinking

Welcome to your learning journey on sustainability in entrepreneurship!

This time, we will explore how to apply the Anticipatory Thinking competence.

Take a few minutes to look at the different stages of this journey. Remember to click on all the elements to ensure you don’t miss any details. In the top right corner of the image, you will find a button, if you click on it, you will know all the elements to investigate.

Step 1: Understand the Case Study

Below, you will see a practical example that you may identify with. The following entrepreneur is facing a situation in which the Anticipatory Thinking competence will be decisive for correct decision-making.

Step 2: Anticipatory Thinking and Sustainable Development Goals (SDGs)

To solve this problem and help this entrepreneur apply the Anticipatory Thinking competence, the first thing to do is understand the relation between SDGs and anticipatory thinking. Answer the following questions and learn more about the SDGs and anticipatory thinking.

Step 3: Identifying future trends and their impact on your business

To equip entrepreneurs with the skills to identify and analyse future trends that could impact their businesses, focusing on sustainability challenges and opportunities.

  • Watch a video on how to conduct a PESTLE analysis (Political, Economic, Social, Technological, Legal, Environmental) to identify future trends affecting the business landscape.

Step 4: Developing strategic responses to future challenges

To understand how to create strategic responses to the anticipated future challenges identified in Step 3, employing anticipatory thinking to mitigate potential sustainability obstacles and leverage opportunities.

After viewing the video, participants are encouraged to reflect on the following questions:

  • Identify a future challenge: What is a significant sustainability challenge your business is likely to face in the future, as inspired by the trends and examples discussed in the video?
  • Strategic response development: Drawing from the strategies shared in the video, outline a potential strategic response your business could develop to address this challenge. How does this strategy incorporate anticipatory thinking?
  • Opportunity leveraging: How can the challenge identified be transformed into an opportunity for your business? Consider aspects such as innovation, market differentiation, and customer engagement.
  • Implementation considerations: What key factors must be considered to effectively implement this strategic response (e.g., resource allocation, timeline, stakeholder buy-in)?

Step 5: Understand how anticipatory thinking might work in practice

  • Click the link below and check the images presented.
  • Choose one image and define the main points that are illustrated there.
  • Think about how defined points can work in Jordan’s situation.

Quiz

4. Normative Agency

How to apply Normative Agency?

Welcome to your learning journey on sustainability in entrepreneurship!

This time, we will explore how to apply the Normative Agency competence.

Take a few minutes to look at the different stages of this journey. Remember to click on all the elements to make sure you don’t miss any details. In the top right corner of the image, you will find a button, if you click on it, you will know all the elements to investigate.

Step 1: Understand the Case Study

Below, you will see a practical example that you may identify with. The following entrepreneur is facing a situation in which the Normative Agency competence will be decisive for correct decision making.

Step 2: Identify core values

To solve this problem and help Sarah applying the Normative Agency competence, the first thing to do is taking time to reflect on the core values that underpin EcoStyle Apparel.

These include a commitment to some key aspects the company cannot do without environmental sustainability, ethical sourcing of materials, fair labour practices, and transparency in business operations.

What other values do you think can be instrumental in establishing EcoStyle Apparel as a trusted brand in the sustainable fashion market?

This may lead to an argument!

Step 3: Defining ethical standards

In response to the potential collaboration with the major retail chain, you will need to establish clear and comprehensive ethical standards in relation with the company’s core values.

  • Define how to Involve the team.
  • Define criteria that any potential partner must meet to align with EcoStyle Apparel’s values.
  • Define your list: think about requirements for sustainable sourcing, ethical manufacturing processes, adherence to fair labour standards throughout the supply chain…

Check this video to inspire you.

Step 4: Communicate values effectively

Recognising the importance of transparent communication,

  • List actions to ensure that all members of the team are informed about the potential collaboration.
  • Define how to discuss the situation openly
  • Identify what concerns and ethical values that form the foundation of EcoStyle Apparel have to be mentioned.

This communication strategy fosters a shared understanding and commitment to upholding the company’s values. Check this video to inspire you.

Step 5: Lead change in industry norms

The collaboration with the major retail chain is not just as a business opportunity but as a chance to influence industry norms positively.

Develop a plan to engage the leadership of the major retail chain, advocating for sustainable and ethical practices in the fashion industry.

Follow these steps to prepare yourself!

Step 6: Empower stakeholders to uphold values

Within EcoStyle Apparel, help Sarah to take proactive steps to empower her team.

Quiz

5. Strategic Thinking

How to apply Strategic thinking?

Welcome to your learning journey on sustainability in entrepreneurship!

This time, we will explore how to apply the Strategic Thinking competence.

Take a few minutes to look at the different stages of this journey. Remember to click on all the elements to make sure you don’t miss any details. In the top right corner of the image, you will find a button, if you click on it, you will know all the elements to investigate.

Step 1: Understand the Case Study

Below, you will see a practical example that you may identify with. The following entrepreneur is facing a situation in which the Strategic Thinking competence will be decisive for correct decision making.

Step 2: Analyse

To solve this problem and help Mark apply the Strategic Thinking competence, the first thing to do is to analyse the current situation with evidence gathering and research. This includes aligning strategic decisions with core values and a long-term vision. A clear understanding of market dynamics and trends is important for making decisions and staying aligned with its vision and sustainable values.

Step 3: Assess

To assess all impacts based on the analysis, Mark must focus on resources to determine whether the EcoPack scale-up will be consistent with his environmental concerns and capabilities. Take a look at four capabilities Mark should focus on.

Step 4: Consult

To take a step forward in the right direction, it is essential to check and recognize the views and concerns of other stakeholders.

  • Consider who is an appropriate consultant to help Mark make his final decision.
  • What concerns should he raise?
  • Write down a set of questions.

Step 5: Plan

When considering whether to accept or decline the scale-up of EcoPack, Mark should ask himself several critical questions to be able to plan for a bright future.

Consider the facts, the variables and all possible consequences so you can make the best decisions.

Step 6: Act

To act as a responsible decision-maker, Mark needs to understand the decision-making strategy and the steps in the process to arrive at the final decision. Check this video to find out a variety of decision-making strategies.

Quizz

6. Individual Initiative

How to apply Individual Initiative?

Welcome to your learning journey on sustainability in entrepreneurship!

This time, we will explore how to apply the Individual Initiative competence.

Take a few minutes to look at the different stages of this journey. Remember to click on all the elements to make sure you don’t miss any details. In the top right corner of the image, you will find a button, if you click on it, you will know all the elements to investigate.

Step 1: Understand the Case Study

Below, you will see a practical example that you may identify with. The following entrepreneur is facing a situation in which the Individual Initiative competence will be decisive for correct decision making.

Step 2: Recognise the problem

To solve this problem and help this entrepreneur applying the Individual Initiative competence, the first thing to do is recognise the problem. To address the issue and apply the individual initiative competence, Giannis must start by actively recognizing the environmental challenges arising from the company’s expansion and understanding the urgency of taking action. This involves:

  • Identifying the specific environmental threats resulting from the company’s growth.
  • Recognizing the importance of addressing these issues to ensure the long-term sustainability of operations.
  • Understanding the negative implications for both the environment and the company’s future viability.

Step 3: Take proactive action

Once Giannis has identified the problem, he should take the initiative to proactively address it. This entails:

  • Preparing and presenting a detailed report on the negative environmental impacts of the company’s expansion.
  • Organizing meetings with colleagues and senior management to discuss the situation and propose sustainable solutions.
  • Proposing concrete actions, the company can take to mitigate its negative environmental impact.
  • Inspiring other employees to join him in seeking sustainable solutions.

Step 4: Seek responsibility

Giannis must take responsibility for leading the change towards more sustainable practices within the company. This includes:

  • Volunteering to take on the role of Environmental Manager and lead sustainability efforts.
  • Demonstrating his personal commitment to environmental protection and resource preservation.
  • Setting himself as a role model for other employees by taking a firm stand in favor of sustainability.

Step 5: Set sustainable goals

Once Giannis has taken on the role of sustainability leader, he should set clear and achievable goals to guide the company’s efforts towards a more sustainable future. This involves:

  • Defining specific objectives related to pollution reduction, resource conservation, and sustainability promotion.
  • Setting realistic deadlines to achieve these goals and regularly monitoring progress.
  • Involving other employees in goal setting and the search for sustainable solutions.

Step 6: Building networks

To succeed in implementing sustainable practices, Giannis must establish strong connections with colleagues, senior management, and other stakeholders. This includes:

  • Collaborating with other departments within the company to implement sustainable changes across all areas of operation.
  • Seeking external partners, such as environmental organizations or academic institutions, for support and advice in implementing sustainable initiatives.
  • Encouraging collaboration and idea exchange among different stakeholders to find creative and effective solutions to environmental challenges.

Quiz

Images References

Image by garetsvisual on Freepik

7. Interpersonal Action

How to apply Interpersonal Action?

Welcome to your learning journey on sustainability in entrepreneurship!

This time, we will explore how to apply the Interpersonal Action competence.

Take a few minutes to look at the different stages of this journey. Remember to click on all the elements to make sure you don’t miss any details. In the top right corner of the image, you will find a button, if you click on it, you will know all the elements to investigate.

Step 1: Understand the Case Study

Below, you will see a practical example that you may identify with. The following entrepreneur is facing a situation in which the Interpersonal action competence will be decisive for correct decision making.

Step 2: Listen

To solve this problem and help Patricia apply the Interpersonal action competence, the first thing to do is engage in active listening. This involves thoroughly understanding the concerns, motivations, and perspectives of both internal team members and the potential investor. Through active listening, Patricia can gather crucial insights to navigate conflicting viewpoints and make informed decisions that align with her company´s values and sustainable goals.

How can Patricia ensure that she creates an environment conducive to active listening?

What specific techniques could Patricia employ to understand the motivations and concerns of both internal team members and the potential investor?

Step 3: Empathise

To cultivate a deeper sense of empathy, laying the groundwork for constructive and empathetic decision-making in the face of conflicting perspectives, Patricia can undertake the following activities:

  • Delve into team and investor viewpoints, grasping their needs and motivations
  • Imagine the situation from the stakeholder’s perspective, considering emotions and influences
  • Encourage open dialogue, fostering honest communication and mutual understanding
  • Identify shared values to align sustainability goals with the investor’s expectations
  • Consider external factors, as industry’s trends, standards, and societal influences
  • Strengthen relationships by demonstrating commitment to understanding everyone’s concerns

Step 4: Communicate

In this step, Patricia should focus on clear and effective communication. Effective communication ensures that everyone involved understands the importance of ethical practices and fosters a collaborative atmosphere for decision-making:

  • Express core values by clearly articulating EcoByte Solutions’ commitment to sustainability and ethical standards
  • Define expectations, by communicating the significance of ethical business practices and setting expectations for growth aligned with these principles
  • Emphasise the positive impacts of maintaining sustainability goals on business reputation and stakeholder relationships
  • Create an environment where team members and the investor feel comfortable expressing their thoughts and concerns
  • Offer collaborative solutions, by proposing alternative strategies that align with both the company’s values and the investor’s goals

Step 5: Negotiate

Negotiating effectively allows Patricia to navigate conflicting interests and find a resolution that meets the needs of both her company and the investor. Patricia focuses on finding a mutually beneficial solution through effective negotiation:

  • Identify areas of agreement and shared goals between EcoByte Solutions and the investor
  • Clearly communicate aspects that are fundamental to EcoByte’s sustainability values and cannot be compromised
  • Collaboratively brainstorm alternative strategies or markets that align with both parties’ interests
  • Seek solutions that satisfy the investor’s objectives while upholding EcoByte’s commitment to sustainability
  • Foster ongoing dialogue to ensure all parties are aligned and willing to make concessions for a positive outcome

Step 6: Resolve

In this final step, Patricia focuses on diplomatic conflict resolution to maintain positive relationships.

Quiz

Images References

Image by Freepik

Image by ansiia on Freepik

PROCESSES

1. Get ready

How to apply the Get Ready stage into a business idea?

Welcome to your learning journey on sustainability in entrepreneurship!

This time, we will explore how to apply the Get Ready stage of the process-oriented framework on sustainability-driven entrepreneurship.

Take a few minutes to look at the different steps of this journey. Remember to click on all the elements to make sure you don’t miss any details. In the top right corner of the image, you will find a button, if you click on it, you will know all the elements to investigate.

Below, you will see different key points to take into account in order to apply the Get Ready stage into a business idea.

Step 1: Personal values and beliefs

What are my core values when it comes to sustainability? How do my personal beliefs align with sustainable business practices? In what ways can my personal values contribute to a unique and authentic sustainable business proposition?

Step 2: Market trends and sustainable business opportunities

What emerging market trends align with sustainable practices, and how can my business leverage them? How can my business contribute to shaping and influencing market trends towards sustainability?

Step 3: Environmental and social impacts

What potential environmental and social impacts might my business have, both positive and negative, and how can these be effectively managed and maximised/minimised? How can my business actively engage with the community and environment, ensuring a meaningful and sustainable presence?

Step 4: How is Get Ready stage related to the Sustainability Changemakers Competences Dictionary?

To get the most out of this stage and its correct application, some of the competences we have worked on in the Sustainability Changemakers Dictionary can help us.

Take a look at this!

Quiz

In what ways do you see the SDGs relevance to the get ready stage in the process-oriented framework on sustainability-driven entrepreneurship?

2. Discovery

How to apply the Discovery stage into a business idea?

Welcome to your learning journey on sustainability in entrepreneurship!

This time, we will explore how to apply the Discovery stage of the process-oriented framework on sustainability-driven entrepreneurship.

Take a few minutes to look at the different steps of this journey. Remember to click on all the elements to make sure you don’t miss any details. In the top right corner of the image, you will find a button, if you click on it, you will know all the elements to investigate.

Below, you will see different key points to take into account in order to apply the Discovery stage into a business idea.

Step 1: Identifying sustainable business idea

How to identify a sustainable business idea? Generate various ideas to address the environmental or social issue while offering a viable business opportunity. Encourage creative thinking and collaboration. Mind maps are widely used for various purposes, including brainstorming, note-taking, problem-solving, planning, and organising complex information.

canva.com/graphs/mind-maps/

Step 2: Conduct market analysis

Market analysis is collecting, analysing, and interpreting a broad set of information about a specific market or industry. The research might focus on a potential product or service for that market, existing and/or potential customers for the product or service, the needs, purchase habits, characteristics, and location of your target market, competitors in your industry, and trends within your market or industry as a whole.

canva.com/graphs/templates/swot-analysis/

Step 3: Exploring innovative approaches

It is important to think innovative while creating sustainable business ideas. There are four main types of innovation including product innovation, business model innovation, process innovation, and management innovation.

Step 4: How is Discovery stage related to the Sustainability Changemakers Competences Dictionary?

To get the most out of this stage and its correct application, some of the competences we have worked on in the Sustainability Changemakers Dictionary can help us.

Take a look at this!

Quiz

In what ways do you see the SDGs relevance to the discovery stage in the process-oriented framework on sustainability-driven entrepreneurship?

3. Planning

How to apply the Planning stage into a business idea?

Welcome to your learning journey on sustainability in entrepreneurship!

This time, we will explore how to apply the Planning stage of the process-oriented framework on sustainability-driven entrepreneurship.

Take a few minutes to look at the different steps of this journey. Remember to click on all the elements to make sure you don’t miss any details. In the top right corner of the image, you will find a button, if you click on it, you will know all the elements to investigate.

Below, you will see different key points to take into account in order to apply the Planning stage into a business idea.

Step 1: Key elements of Sustainability Planning

What are the significant elements that a sustainability entrepreneur should critically consider during the Planning stage to ensure achievement of the sustainability targets?

Step 2: Balancing growth and environmental impact

How can I balance business growth with environmental impact, considering market trends, operational efficiency, stakeholder expectations, and regulatory compliance for optimal sustainability?

Step 3: Aligning business strategy for sustainability

How can I align my business strategy with external and internal factors to enhance its sustainability and long-term viability?

Step 4: How is Planning stage related to the Sustainability Changemakers Competences Dictionary?

To get the most out of this stage and its correct application, some of the competences we have worked on in the Sustainability Changemakers Dictionary can help us.

Take a look at this!

Quiz

How has your knowledge of the Sustainable Development Goals changed during this training experience, and how do they relate to the Planning stage in the sustainability-driven entrepreneurship framework?

4. Start-up

How to apply the Start-Up stage into a business idea?

Welcome to your learning journey on sustainability in entrepreneurship!

This time, we will explore how to apply the Start-Up stage of the process-oriented framework on sustainability-driven entrepreneurship.

Take a few minutes to look at the different steps of this journey. Remember to click on all the elements to make sure you don’t miss any details. In the top right corner of the image, you will find a button, if you click on it, you will know all the elements to investigate.

Below, you will see different key points to take into account in order to apply the Start-Up stage into a business idea.

Step 1: Establishing the legal and operational structure of the sustainability-driven venture

In this step, you can find out how you shall establish the legal and operational structure of the sustainability-driven venture. Check the 10 sub-steps that you need to come across in order to fulfil step 1.

Step 2: Securing necessary permits, licenses, and certifications related to sustainability.

In this step you can learn the necessary licenses and certifications needed in order to start-up and be more and more sustainable. You can interact with 4 environmental ISO standards that help you be more sustainable.

Step 3: Building a diverse team with expertise in sustainability and entrepreneurial mindset.

In this step you will find in an interactive way how to build a diverse team into your organization

Quiz

5. Build-out

How to apply the Build-Out stage into a business idea?

Welcome to your learning journey on sustainability in entrepreneurship!

This time, we will explore how to apply the Build-Out stage of the process-oriented framework to sustainability-driven entrepreneurship.

Take a few minutes to look at the different steps of this journey. Remember to click on all the elements to ensure you don’t miss any details. In the top right corner of the image, you will find a button, if you click on it, you will know all the elements to investigate.

Below, you will see different key points to take into account to apply the Build-Out stage to a business idea.

Step 1: Innovation in sustainable entrepreneurship

Topics for innovation in sustainable entrepreneurship cover various aspects of sustainability, including circular economy models, clean technologies, sustainable supply chain management, and green product innovation. Each topic is presented as an exciting idea or opportunity for entrepreneurs to explore and implement innovative solutions that drive positive environmental impact while also creating value for their businesses.

Step 2: SWOT analysis

Have a look at the tool that will help you estimate the situation of your business as well as make progress based on four aspects of SWOT analysis.

Step 3: Deming Cycle

How can organisation systematically identify areas for improvement, implement changes, and monitor their effectiveness, leading to ongoing learning and innovation? How can you achieve continuous improvements? Do you know what the Deming Cycle or the PDCA cycle is?

The PDCA model, also known as the Deming Cycle or Plan-Do-Check-Act cycle, is a four-step iterative process used for continuous improvement in various industries, including business management, quality control, and project management. Let’s watch an explanation video.

Step 4: How is the Build-Out stage related to the Sustainability Changemakers Competences Dictionary?

To get the most out of this stage and its correct application, some of the competences we have worked on in the Sustainability Changemakers Dictionary can help us.

Take a look at this!

Quiz

In what ways do you see the SDGs relevance to the Build-out stage in the process-oriented framework on sustainability-driven entrepreneurship?

Images References

Image by Freepik

Image by Freepik

Image by Freepik

6. Consolidation

How to apply the Consolidation stage into a business idea?

Welcome to your learning journey on sustainability in entrepreneurship!

This time, we will explore how to apply the Consolidation stage of the process-oriented framework on sustainability-driven entrepreneurship.

Take a few minutes to look at the different steps of this journey. Remember to click on all the elements to make sure you don’t miss any details. In the top right corner of the image, you will find a button, if you click on it, you will know all the elements to investigate.

Below, you will see different key points to take into account in order to apply the Consolidation stage into a business idea.

Step 1: KPIs related to sustainability

How to determine KPIs related to sustainability? To what extent do the chosen KPIs provide a holistic view of sustainability performance?

Step 2: Amplify the impact

How can we amplify the impact of a business idea? How effectively should stakeholder engagement and partnerships be integrated into the sustainability strategy, and what adjustments might enhance their impact?

Step 3: Strong brand and reputation

How can we build a strong brand? To what extent does the brand narrative authentically communicate the business’s commitment to sustainability, and how can it be further strengthened?

Step 4: How is Consolidation stage related to the Sustainability Changemakers Competences Dictionary?

To get the most out of this stage and its correct application, some of the competences we have worked on in the Sustainability Changemakers Dictionary can help us.

Take a look at this!

Quiz

How has your understanding of the Sustainable Development Goals evolved throughout this journey, and in what ways do you see their relevance to the Consolidation stage in the process-oriented framework on sustainability-driven entrepreneurship?

Images References

Image by Freepik

Image by DilokaStudio on Freepik

Image by DilokaStudio on Freepik

Image by DilokaStudio on Freepik

Image by DilokaStudio on Freepik

7. Outreach

How to apply the Outreach stage into a business idea?

Welcome to your learning journey on sustainability in entrepreneurship!

This time, we will explore how to apply the Outreach stage of the process-oriented framework to sustainability-driven entrepreneurship.

Take a few minutes to look at the different steps of this journey. Remember to click on all the elements to ensure you don’t miss any details. In the top right corner of the image, you will find a button, if you click on it, you will know all the elements to investigate.

Below, you will see different key points to consider applying the Outreach stage to a business idea.

Step 1: Identifying and understanding your target audience

  • Who is your ideal customer and what are their key characteristics?
  • What are the most effective channels to engage with your target audience?
  • How can you align your sustainability goals with the interests of your audience?

Step 2: Crafting a compelling sustainability message

  • What are the core sustainability values of your business that you want to communicate?
  • How can your message resonate with the audience while staying true to your mission?
  • What storytelling techniques can you employ to make your message memorable and impactful?

Step 3: Engagement strategies for sustainable entrepreneurship

  • How can your business actively engage with different stakeholders to foster sustainability?
  • What innovative engagement strategies can be employed to ensure long-term commitment from your audience?
  • In what ways can collaborations and partnerships accelerate the achievement of Sustainable Development Goals (SDGs)?

Step 4: How is the Outreach stage related to the Sustainability Changemakers Competences Dictionary?

To get the most out of this stage and its correct application, some of the competencies we have worked on in the Sustainability Changemakers Dictionary can help us.

Take a look at this!

Step 5

In what ways do you see the SDGs relevance to the outreach stage in the process-oriented framework on sustainability-driven entrepreneurship?

Quiz: